Hilton Honors Points Plus Promotion

Oversaw the creative process from concept to completion for Hilton's Points Plus promotion, which offered 1,000 Bonus Points per stay. The campaign was designed to drive bookings and increase share of wallet among elite Hilton Honors members while also engaging newer members. It targeted two key audiences: frequent loyalists and younger travelers on the path to elite status. By emphasizing the value of points accumulation, the promotion aimed to boost engagement and educate members on how to maximize their Honors benefits, supporting the broader goal of increasing Honors night occupancy in 2025.

Art Director: Reem Shuga
Copywriter: Daniel Rubinton
Design: Maggie Waller