Hilton
Hilton Honors
Reactivation Email Series
Led the creative development of a targeted email campaign supporting two special offers to reactivate lapsed Hilton Honors members. The goal was to drive bookings, increase return stays, and boost revenue through tailored messaging. Engaged members received an additional dining offer to further incentivize booking and enhance membership value. The campaign aligned with a limited-time promotional sale from Hilton offering up to 20–25% off at participating properties, leveraging urgency and exclusive perks to re-engage inactive members and drive advance bookings.
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Reactivation Offer
Targeted emails promoting a limited-time discount at participating Hilton properties, designed to re-engage lapsed members and drive advance bookings.
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Follow Up Dining Offer
Members who engaged with the initial reactivation emails received an additional dining incentive, deepening the value of their Hilton Honors membership.
