Publix GreenWise Market Grand Opening Marketing

A series of integrated marketing materials created to promote Publix GreenWise Market grand openings. The campaign highlighted curated organic, specialty, and natural grocery products, as well as prepared foods and other in-store offerings. This work included a mix of print and digital design assets developed to support brand awareness, drive foot traffic, and showcase the store’s unique value proposition. Below is a selection of the creative produced for this campaign.

2020 ADDY Gold & Silver Winner

Design: Reem Shuga
Art Director: Jimena Lopez
Copywriter: Connor McNulty