Publix Supermarkets

Publix GreenWise Market
Grand Opening

Role Senior Graphic Designer
Scope Integrated Campaign
Deliverables Social, Print, Digital, Email, OOH
Recognition 2020 ADDY Gold & Silver
An integrated marketing campaign developed to support Publix GreenWise Market grand openings. Creative spanned social, print, digital, and out-of-home, all designed to build brand awareness, drive foot traffic, and introduce new communities to GreenWise Market's curated selection of organic, specialty, and natural products.
Creative Director Nicole Noel
Art Director Jimena Lopez
Senior Graphic Designer Reem Shuga
Copywriter Connor McNulty
01

Social Advertising

Animated social ads designed to generate excitement and awareness ahead of each new GreenWise Market location.

GreenWise social ad GreenWise social ad GreenWise social ad
02

Print Advertising

Full-page newspaper ads announcing new store openings, featuring curated product photography.

GreenWise newspaper ad GreenWise newspaper ad
03

Digital Advertising

Animated banner ads across multiple IAB formats, driving online awareness for upcoming and newly opened locations.

GreenWise coming soon banner GreenWise now open banner
GreenWise eats banner GreenWise produce banner
04

Out of Home

Billboard creative placed in high-traffic areas surrounding new store locations to maximize local visibility.

GreenWise out of home billboard
Previous

Walmart Baby Days
Next

Publix GreenWise Market Reward Emails