Walmart Inc.
Walmart
Baby Days
      Role
      Art Director
    

      Scope
      Biannual Campaign
    

      Deliverables
      Photography, Digital, Email
    

    Responsible for conceptualizing talent photography to craft a cohesive narrative centered on featured products for Walmart's Baby Days, a biannual promotional event. Oversaw the design process from initial concept to final execution, ensuring alignment across digital ads, social content, and in-store signage. The campaign emphasized value without compromise, highlighting essential baby items like strollers, car seats, nursery furniture, and clothing to engage customers both online and in stores.
  
      Art Director
      Reem Shuga
    
      Copywriter
      Stephanie Hart
    
      Design
      Juanita Zambrano Zea

01

Photography Direction

Conceptualized and directed talent photography to capture authentic moments of parenthood, imagery that anchored the campaign across every touchpoint.

02

Ecommerce Digital Advertising

Creative assets designed for high-visibility placements across Walmart.com, featured on main pages and throughout the site to drive awareness and traffic to the Baby Days sale.