Publix GreenWise Market REWARD emails

To solve the challenges of a non-responsive email system and limited flexibility for content updates, I collaborated with developers to create a modular, responsive email design system tailored for retail marketing. This “kit of parts” gave the Marketing team the ability to adjust in-market dates and personalize rewards based on customer shopping behavior. I worked closely with the Art Director to develop image assets and designed multiple wireframes to guide the development process. Once approved, I created detailed usage guidelines and delivered the final kit to the development team for implementation across segmented customer campaigns.

2020 ADDY Gold & Best of Category for Online/Interactive

Design: Reem Shuga
Art Director: Jimena Lopez
Copywriter: Connor McNulty & Matt Ruecker