Hilton Honors
Milestone Emails

Led the creative refresh and brand identity for the Milestone Bonus Series following the late 2025 tier updates. Modernized outdated assets with a new visual system, clearer messaging, and dynamic live-text to reflect revised program rules. Redesigned the communications framework to better educate and engage members, clarifying earning thresholds and reward cadence. Members receive Milestone communications at 30 nights and earn 10,000 bonus points every 10 nights from 40–180, with select milestones unlocking additional points, Club Upgrade Rewards, and the ability to gift Elite status. The result was a clearer, more engaging, and scalable system built to support ongoing program evolution.